Is your raw cheese actually raw? Or has it been greenwashed? READ MORE HERE
🚀 Farm Day 2024 is on Saturday, September 7! LEARN MORE & BUY TICKETS.

Be a Smart Natural Food Shopper

& Ditch the Greenwashed Grocery Store

Get ethically produced, truly natural, not greenwashed, delicious food for your family (even the furry ones).
Delivered to you with sustainable packaging!

You'll Benefit from Our Clean & Regenerative Farming Standards


Are you...

😤 Frustrated with the complicated food system?

😞 Disappointed in stores finding almost nothing that meets your standards?

🤮 Tired of saying "ugh" reading labels?

😖 Done with complex or disorganized grocery store alternatives?

🥺 Settling for "good enough"?

Buying good food for your family shouldn't stress you out or feel complicated.

We get it! That's why we created something different. 

Watch this video, and see if we’re the farm-direct source for you!

... because clean nourishing foods should be commonplace and easy to buy.

Don't take our word for it.

Here's what our customers say.

Here's how to be a smart natural food shopper

Get the honest info you need and deserve.

Our site is loaded with details. Click on a product, and you'll see all the ingredients, farming practices, standards, and more! We even include an honest disclosure for anything questionable. If the info you need isn't there, contact us and we'll reply within 24 hours!

Get foods that you're proud to eat delivered.

The ordering and delivery process is smooth and easy. Delivered right to your door or a location near you in sustainable packaging!

Feel like a genius while you unbox and cook.

Unbox clean, nourishing foods that your entire family will love. Your fridge and pantry will be stocked! Cook with pride and savor every bite. Be a smart natural food shopper.

If you live in the lower 48 states, we deliver to you!


Get your order delivered right to your doorstep (view zones & rates).

Get All of Your Basics Delivered to Your Door

🌱 Sustainability doesn't stop on our farm. With the exception of the thin plastic lining of our drain safe ice packs, our packing materials are all compostable!

🤩 We're excited to empower you to be the smart natural food shopper you've always wanted to be.


"Let food be thy medicine and medicine be thy food"