Same lovely farm with an awesome new look
posted on
June 12, 2020
Please don’t be confused when you visit the store and it looks different. It’s still the same lovely farm! We just have an awesome new look.
Our clip-art logo will soon be history. We are launching our new look right now!
It all started when I was on the farm a couple weeks ago. The farmer’s son Ben (11yo) leant his hat to a cow while she was waiting to be milked.
A cow wearing a hat. It’s a symbol of the relationship between the farmer and his animals.
You see, it’s really the animals that wear the hats on our farm. They are the ones who control the action. And, it’s the farmer’s responsibility to listen and respond.
There are a few things you may notice when you look at the new logo.
Why is the Jersey cow happy? Because it’s surrounded by alfalfa!
Although it may look that way, the farmer’s not really growing “grass” in his fields. It’s mostly alfalfa!
Alfalfa is a nitrogen-fixing legume. It’s a high quality forage packed with protein, minerals, and vitamins. A ton of alfalfa contains as much total digestible nutrients as 25 tons of corn!
Alfalfa makes happy, healthy cows.
“Inspiring Healthy Generations” is farmer Aaron’s motto.
Its Aaron’s mission is to produce real farm fresh, nutrient dense, great tasting food. His vision is to end sickness by enhancing health, nutrition, and happiness. And his purpose is to inspire a generation of healthy children and reduce healthcare costs.
Aaron knows that his work is only the beginning. Farmers and consumers need to continue onward for generations to increase the health and happiness of the soil, the animals, the food, the farmers, and you the consumers!
Thanks for your support, and enjoy the food!
PS: It will take some time to fully transition to the new logo. Digital content on the store is easy. But all printed materials on the farm will slowly be phased out and replaced. Thanks for your patience :)
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*Update 12/3/25: Although our dairy farmers do grow some alfalfa, it's not the primary forage anymore. It's more a diverse mix of grasses, legumes, and other plants.
