What's the hidden ingredient in "pure" maple syrup? FIND OUT HERE.

The ridiculousness of best by dates and why we use them anyway

written by

Marie Reedell

posted on

August 20, 2021

The “sell by” date is a pretty new thing. It all started in the 1950s, when one little store started using it. By the 1970s, it was the norm. And today, I dare to say that perishable products without a date somewhere on the package won’t sell nearly as well as those with one.

There’s a variety of different wordings for dates that go on food packages. As a consumer, it’s very important to understand the difference between them:

  • Packed on or Bottled on: The date the product was officially packaged for sale, which has nothing to do with the age of the product before it was packaged. Not to be confused with wine, where the date is the date the grapes were harvested and not the date it was bottled. 
  • Sell by: The date a product needs to be taken off the shelves and can no longer be sold to customers. A sell by date gives no indication of how long it will actually last. For example, Miller’s eggs come with a sell by date, but the eggs can last 6 weeks (or much longer) past that date.
  • Best by, Use by, or Expires on: This is an estimate of when a product will either spoil or significantly lose nutritional value or quality. For example, Miller’s milk comes with a best by date set two weeks past bottling. However, there are so many uses for sour milk. It doesn’t mean it’s unusable or unsafe past that date.
  • Best if used by: Kind of the same as above, but reworded to be a little more vague. The USDA is now promoting this language in an effort to reduce food waste. 

But here’s the thing - best by dates are completely made up.

When you take a minute to think about it, it totally makes sense. I mean, how can we magically know the exact date a product will go “bad”? There are so many variables - temperature, light, contaminants, handling, etc.

What if the manufacturer has everything temperature and humidity controlled but then the product travels in a truck for 24 hours in sweltering heat? What if a store has lots of beautiful natural light that reduces shelf life on some products? What if the product is cold and fresh when received but your fridge is unknowingly a warm 45F? What if you lick your spoon before going in for another taste of yogurt?

And here’s the kicker - with the exception of infant formula, the USDA does NOT regulate or require best by dates on any food. 

That’s right, dates on food are completely up to the discretion of the manufacturer.

So, why does Miller’s use best by dates? It’s a simple answer - it’s for you, the customer!

Back in the day, years ago, Miller’s didn’t use best by dates. In my house, there was a ritual when unpacking my weekly farm order. Take each item out of the bag → put it on the counter → dry it with a towel → write the date on the lid with a Sharpie → put it in the fridge. 

I want to know, with certainty, which jar to open next - the oldest of course!

But now my ritual is much shorter. And, it’s all because of the best by dates! I’m probably collectively saving hours per year. No more drying the lids. No more Sharpies. Just stick it in the fridge and done.

On the flip side, there is a dark side to best by dates - food waste. The FDA estimates that 20% of food waste is because of confusion due to date labeling.

I’ve totally done it. I’ve tossed food past the provided date without actually testing to see if it’s ok. I get it. It’s easy. And, you avoid the potentially unpleasant experience of smelling rotten food. Yuck!

But, with this knowledge, I now have power. I am aware of the arbitrariness of food dating and can make a choice.

So, what do you think? Do you like best by and sell by dates? Do you toss food when it passes the date or keep using it? Should best by dates be part of the food future we’re creating together?

Opinion

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Food web vs food chain. I'll use the crazy egg recall as an example.

At Miller's, we're building a food web. This is a lot different than the modern food chain most Americans rely on. A food chain is a factory-filled engine.  Here are the links that usually make up the food chain. Mega feed mills and fertilizer plants --> mega factory farms --> mega processing plants --> mega distributors --> mega supermarkets. And in between all of those things are mega supplies and transportation companies.  When one link breaks, the whole chain goes down! Sure, it's made food more affordable. But, it's also made our food system fragile. Let's use the egg recall that's happening right now as an example. It's a conventional egg recall (NOT our eggs, which we have plenty of btw). The current salmonella outbreak has sickened at least 89 people to date. It's affected 1.7 million cartons of eggs in 9 states, starting in March. Hundreds of thousands of people have eaten contaminated eggs. Wow, I mean, that's awful on such a big scale. But, here's what's interesting to me - there are 29 different products affected. How could that be? How could they be related? Well, those products come from 10 different egg brands who all have their eggs packed at 2 facilities. Talk about mega ag! Now, I don't know this for sure, but I would bet that all of those millions of eggs come from one mega-farm that has a salmonella outbreak inside one of its mega buildings. Keep in mind that a CAFO (confined animal feeding operation) is defined as having a minimum of 82,000 laying hens. In other words, it's plausible for those millions of eggs to come from one "farm". And the saddest part? All of those hens were likely culled to stop the outbreak quickly. One last note here -- the egg recall example is actually a small one. It's even worse with beef. Did you know that 85% of all grain finished beef is processed by just 4 companies? Geez! And, I mean, we all saw the food chain break during COVID.  On the flip side (and gosh, I'm happy there's an alternative), a food web is a collection of small feed suppliers, farmers, processors, etc.  They are all independent, and each has an important role in getting your food to you. When one intersection in the web breaks, it's fairly easy to repair it and find someone else to fill in. It's a resilient way to produce food. The downside to a food web is that the food does cost more. Let's take our egg farmers as an example. They work in small "pods". They all get their feed and cartons from the same place. They all follow the same farming practices. But, other than that, they work independently in "pods". Right now, we have 2 egg pods. A "pod" consists of 1-5 family farmers with small flocks (no more than 3,000 birds each). And that group of farmers has their eggs packed at one small family egg packer. If we need more eggs, then we need to start another pod. If one pod (or a part of a pod) goes down, another can likely fill in.  What do you think? Is it worth it to pay more for food from a resilient food web? Do we need the food chain to supply affordable food? What does our food future look like? I'd love to hear from you. Comment below (no account required) or contact us 😊 ----- PS: Did I mention we have plenty pastured, honest yolk, corn & soy free eggs right now? There's no outbreak or shortage for us! ----- Sources Eggs sold at Walmart, other grocers in 9 states recalled amid salmonella outbreakExplainer: How four big companies control the U.S. beef industry

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