🎉 NEW soft, tangy, delicious corn & soy free goat chevre! BUY CHEVRE.

Food is the best at Whole Foods, right...?

written by

Marie Reedell

posted on

January 3, 2020

When I talk to folks that care about the quality of their food, they more often than not report that they shop at Whole Foods. Gasp!

Commonly known as “Whole Paycheck”, these people think they’ve reached the highest echelon of food consumption by choosing this specific supermarket.

But, even though it does focus on providing more natural food choices, Whole Foods is still a supermarket. It is still part of our conventional food system. 

Don’t get me wrong. I shop at Whole Foods for specific things. I’m happy it exists… for now. However, our food system needs to be better than this. 

So, this is for our community of conscious shoppers. Let’s explore Whole Foods a bit.

You deserve transparency and honesty with your food.


We know how important food is to your health and the health of our planet. We want you to make educated food choices, and that means knowing everything about how your food was produced. 

Supermarkets like Whole Foods use confusing product labels. I’ll name a few - certified organic, grass-fed, % fat content in meat, GMO-free, gluten-free, pasture raised. None of these labels mean much anymore. Just because a food has this label, doesn’t mean it’s automatically healthy, chemical-free, or anywhere close to what you think it means.

And, if you try to reach out to Whole Foods or the companies that supply Whole Foods, good luck! Much of the information is “proprietary”.

We don’t use confusing product labels to make you think the food is healthier than it appears. You deserve honesty, not shady marketing and advertising efforts. And, if you ever need more info, we will go above and beyond to find you an accurate answer.

We need to minimize food waste.


If you’ve ever peeked inside a supermarket’s dumpster, you know that an exorbitant amount of food is simply thrown away. I mean, would you buy a bruised banana or expired bread? 

The USDA estimates that total food waste in the US is around 30-40%, and 31% of food at supermarkets is wasted. That’s about 131 billion pounds of perfectly good food! Such a shame.

According to the Center for Biological Diversity, Whole Foods got a B for their path to zero food waste. They do track their volume of food waste but do not share that information publicly. They report being committed to reducing food waste, but the commitment is not company-wide or time-bound.

At Miller’s we have zero food waste. That’s right. If any food is produced but can’t be sold, it gets composted or fed to the pigs. Food never gets thrown away.

Small farmers need your support, not conventional agri-business.


Let’s get this straight. Whole Foods is a supermarket. A big one. Especially now that it’s owned by Amazon - the company that made $11.2 billion in profit in 2018 but did not pay any income tax

I mean, who do you want to support?

It’s the farmers that are out every day - tending the fields, milking the cows, and keeping the barn clean. It’s that sweat equity that deserves some financial thanks. 

With modern technology, it’s getting easier and easier to buy from small farmers, and I do hope that you make an effort to do so.

Thanks so much for your support and love of real farm food! Best wishes for you and your family in 2020 :)

Opinion

More from the blog

Raw milk or fermented dairy and lactose intolerance. Why might it help?

I was misinformed. At some point, I read that raw milk contains lactase. As it turns out, this is not true! It is true that raw milk contains many live enzymes that are inactivated during pasteurization. But, what about lactase? I’ve heard many anecdotal stories from people who are lactose intolerant... but can handle raw milk or fermented dairy. If raw milk, yogurt, kefir, or cheese doesn’t contain lactase, then why is that?

Our bone broth tested negative-ish for heavy metals 🥳 NATURAL AND CLEAN

Over the past few months a bunch of people asked us if we tested our bone broth for toxic heavy metals. When we get the same question a lot, we of course look into it. My first question was --- Is there an issue with toxic metals in bone broth? As it turns out, yes, there "can" be an issue! Heavy metals are naturally present in our environment. We need the "good" heavy metals to thrive: iron, zinc, magnesium, copper, etc. But, we can 100% do without the toxic heavy metals: arsenic, cadmium, lead, mercury, etc. Too many toxic heavy metals can lead to a host of pretty awful issues: nervous system damage, cardiovascular issues, cancer, endocrine disruption, kidney damage, and so on. Our body is designed to excrete heavy metals through urine (and a little bit through sweat, hair, and breastmilk too)... but only so much. There's a limit. If you're overloaded, your body will store those heavy metals in your bones, blood, tissues, and organs. Similarly, if an animal is exposed to heavy metals via food, water, air, dust, or soil, those heavy metals accumulate in the bones. Maybe the farm's soil or air is contaminated from a nearby factory. Maybe the pipes for the water has lead solder connecting them. Maybe the feed a farm is buying was grown on contaminated soil or processed on contaminated equipment.  And, of course, a main purpose of bone broth is drawing out as much as possible from the bones. If there are heavy metals in bones, they will make their way into the broth. This is especially true when you pre-soak with apple cider vinegar and simmer for 48 hours to make it thick and gelatinous (like our broth). And that led me to my second question --- Should I be concerned about every bone broth? Where is the fear coming from? Well... it seems it might be a little political. There was a study done in the UK in 2013 that scared a lot of people. It's titled "The Risk of Lead Contamination in Bone Broth Diets". This study found high levels of lead in organic chicken bone broth, which is quite concerning. And, in fact, this one study is still cited in articles written today! Let's dig a little deeper. Let's go farther than the short abstract. Here are the broths tested in the study and their test results for lead:  (9.5 parts per billion): Broth made from tap water plus skin and cartilage(7.01 parts per billion): Broth made from tap water plus bones(2.3 parts per billion): Broth made from tap water plus meat(0.89 parts per billion): Tap water alone cooked for the same amount of time as a control. But, they only used organic chicken from one farm. And, there's zero information about that farm, their practices, the feed, and the broth recipe. Did they use vinegar or wine in the broth? Was the chicken's water contaminated with lead? What was the quality of the feed and the soil? Were the chickens raised indoors or outdoors? So many unanswered questions! All we get is that it was one "organic chicken" that created a lead issue with broth. Another curious thing is that the broth with skin and cartilage contained more lead than the broth made with just bones. Bones are where lead is stored, so why wouldn't the broth made with bones only contain more lead? It's an odd result. Moreover, the abstract of the study specifically called out "bone broth diets" like GAPS and paleo. They even go so far as to write, "In view of the dangers of lead consumption to the human body, we recommend that doctors and nutritionists take the risk of lead contamination into consideration when advising patients about bone broth diets." That's quite curious. Why are they worried about these diets? Are the researchers anti healing through food? Who funded the research? Is it political? My opinion? This study is not comprehensive. It does not speak to all bone broths. But it does cover a potential issue if the water or animals are overloaded with heavy metals. What I glean from this study is that we need more research. We don't need fear to spread and people to stop drinking broth from this one study. Regardless of whether the fear was fabricated or legit, we tested our bone broth anyway. After all, it's always nice to validate that your food choices are as clean as you think. For Miller's, here were my concerns before testing: What if there's mercury in the fishmeal in our chicken feed?What if the soil that our animals live on is contaminated?What is the well water that the broth is made with is contaminated?What if the Celtic sea salt has lots of heavy metals? We got the test results back. I was super excited. But, I was also confused. At face value, it appeared that our bone broth tested NEGATIVE for arsenic, cadmium, lead, and mercury. You can find the test results right here! You'll notice that, for every sample, the results are "<0.01 mg/kg" and "<0.02 mg/kg".  I asked the lab what the "<" means. They said that it indicates their limit of quantitation (LOQ), the lowest concentration that can be accurately tested using the test procedure in that sample type. So the results simply report that none of the metals tested were found in the sample above the specific reporting LOQs. Whether or not they were present below this LOQ is information that is not provided by the test. When talking to the lab, I told them what we needed and assumed that this test would go below a 1 ppb. So, when the results came in, I assumed that a "mg/kg" was the same as a part per billion (ppb). Ummm... that math wasn't write! A "mg/kg" is actually a part per million (ppm). That means that the test we ran had results saying that the broth had less than 0.02 ppm (or 20 ppb) of arsenic and lead. And, it had less than 0.01 ppm (or 10 ppb) of cadmium and mercury. For some reference, the EPA says that less than 15 ppb of lead is safe in drinking water. Not saying that I agree, but it's a good reference point.  These results are good. It means the broth definitely isn't overloaded with toxic heavy metals. But, it's not good enough!!! We need to test again! We really need to a lower LOQ. We need to know the results with an accuracy of as low as 1 ppb. It looks like the lab we sent the original samples to doesn't have an LOQ that low. So here I am on the hunt for a lab to do it again. As soon as I can, I'll send samples in again and paying for more expensive testing to get the info you deserve. Stay tuned! I hope to have the new results in by the end of April 2025. Do you worry about toxic metals (or other junk) in your food? Where have your fears stemmed from? I'd love to hear from you. You can comment below (no account required) or contact us 😊 ----- Sources The risk of lead contamination in bone broth dietsBone Broth and Lead Toxicity: Should You Be Concerned?Bone Broth and Lead Contamination: A Very Flawed Study in Medical HypothesesBone Broth, Collagen, and Toxic Metals: A Research Review